Just in case you missed it, Sneak Attack Press launched its first Kickstarter campaign a little while ago. And I have to say that the campaign was a resounding success. We not only raise enough to fund Alternate Objectives, we also raised enough to create new interior art for Terrain Toolbox. More importantly we’ve changed the we do business.
Before setting out on the Kickstarter campaign, I did a lot of research, but I didn’t know exactly what to expect. Having completed it, I am happy to say that crowd funding will likely be an integral part of our business strategy from here on out. We won’t use Kickstarter for every project. We have a couple of Mutants and Masterminds projects that will be out soon. I figured these were too short to support a campaign. However for most large projects, we will probably use Kickstarter to generate a little revenue up front. The revenue not only lets us create better books, they also help us get the books in front of more people.
And I think we at Sneak Attack Press are not the only ones. More and more RPG companies have started using Kickstart to fund their projects, including fairly major publishers such as Steve Jackson Games. While I anticipate game stores and “traditional” online retailers like Amazon will continue to be a major source of RPG purchases, I think Kickstarter will take up an ever increasing share of the market.