2011 was the only our second year of existence here at Sneak Attack Press, and it’s been a pretty good year. We saw growth in a number of areas. We went from publishing strictly 4e adventures to also publishing for Pathfinder, and we released our first DM advice book Terrain Toolbox. We also sold considerably more product in 2011 than we did in 2010 (though still not quite enough for me to quit my day job.)
2011 was a pretty good year, but I think 2012 can be even better.
I don’t believe in New Year’s resolutions, but I do believe in setting goals. So here are a few goals that I have for 2012. (And a preview of what to expect.)
1. More products. Specifically I hope to release at least twelve ebooks this year (averaging one per month). To do this, I hope to use outside writers for the first time. To start I’m contacting a couple people I already know, but at some point (spring-ish?) I hope to have an open call for adventures.
2. More systems. In particular I hope to release a couple of books compatible with the Mutants and Masterminds system.
3. More of what works. Adventures are still a big part of what we do, and we’ve got one on schedule to come out late this month (more on that later). The Advanced Encounter series, which began with Terrain Toolbox, will see more new books this year. The next is currently in the outlining stages and will likely appear in February or March, and I have started brainstorming the one after that.
4. A couple of surprises. Because I cannot give away everything just yet.